Wearables

VITURE Inc., a leader in mobile XR innovation, announced the launch of simultaneous X (formerly Twitter) campaigns with major game media Famitsu and electronics retailer Yodobashi Camera on May 25, 2026. These campaigns aim to provide more opportunities to experience the VITURE Beast, its flagship XR glasses, which have received multiple international awards.

LAMA brand introduces a new multi-functional portable fan designed for the severe summer heat of 2026. The new fan offers 4-way usability (waist, neck, desk, hand-held), a powerful "storm mode" with up to 12m/s airflow, and models with up to 100 hours of continuous operation. A limited-time launch campaign offers a 1,000 JPY discount.

As Japan anticipates another summer with temperatures potentially reaching 40°C in 2026, L&L LivelyLife Co., Ltd. introduces its 'Waist Fan,' a versatile, hands-free cooling device designed to provide relief during commutes, outdoor work, and leisure activities.

LAMA brand has introduced a new series of 4-Way Waist Fans, designed to provide effective heat countermeasures for various scenarios including outdoor work, commuting, and leisure. The series features three distinct models: a 10000mAh large-capacity model, an ultra-lightweight 5000mAh model, and a high-end 20000mAh model capable of up to 100 hours of operation. These fans aim to address common complaints about traditional portable fans by offering improved airflow, extended battery life, and versatile usage options.

LivelyLife has released the "Q32" smartwatch, designed to offer enhanced personalization through its unique video DIY watch face function and magnetic interchangeable bands. This new model allows users to express their individuality by customizing their smartwatch with moving images and easily swapping bands to match their style or mood.

AGM Mobile announces the exhibition of its military-grade smartwatches, AGM Legion Pro and AGM Legion 3, at select Rakuten Mobile shops as part of the "LIFE+STORE" campaign. Customers can experience these rugged devices firsthand from May 11 to May 25, 2026, and benefit from special online point-back offers.

Fun Standard Inc. is offering a limited-time half-price sale on its popular "Furifuri Reikan-kun Series" cooling towels. Known for their instant cooling effect, these towels, including kids' and hooded versions, sold over 36,000 units in a single season.

ONO Trading Co., Ltd. announces a special appreciation sale for the "Pocket Auto Catch NEO," a Pokémon GO compatible auto-catch device. Celebrating its first anniversary since revival, this simple bestseller now features Type-C compatibility, offering effortless automatic Pokémon capture and item collection in a discreet, lightweight design.

Xiaomi Japan announces the release of the "REDMI Watch 6" smartwatch on May 14, 2026. This new device combines a 2.07-inch high-definition AMOLED display with up to 24 days of battery life, a slim aluminum alloy design, and advanced health and fitness tracking capabilities to support a more active lifestyle.

LivelyLife Inc. has launched the T7 smartwatch, offering a 1.85-inch large screen, Bluetooth calling, and comprehensive health monitoring features for just 2,480 yen. This new model aims to make smartwatches accessible and an everyday convenience for a wider audience, positioning itself as a new standard for first-time users.