Wearables

BELTIES, an online store specializing in Apple Watch bands, is holding a "SUMMER BAND SALE" offering 20% off when purchasing two or more eligible items. The sale runs until July 27, 2026, encouraging users to switch bands for various summer activities and styles.

Garmin, a global leader in GPS technology, announced the relocation and grand reopening of its first directly managed store, "Garmin Store Ginza," to the 8th floor of GinzaNovo on August 1, 2026, featuring an expanded product range and special opening campaigns.

ONO Trading Co., Ltd. announces a special limited-time price for its 'Pocket Auto Catch NEO' device, designed for Pokémon GO®, during the Rakuten Shopping Marathon. This 5g wrist-worn device offers simple operation for comfortable and safe gameplay, especially during the summer season.

PowerArQ's new neck cooler, Chill Hold, has demonstrated its immediate cooling effectiveness, as evidenced by user reactions at the OSOTO FESTIVAL vol.2. The device features three Peltier elements for efficient cooling and a quiet operation.

LeaguE has announced the launch of a new pair of sunglasses featuring 9-stage manual dimming and polarized lenses, now available for pre-sale on the crowdfunding platform Machi-ya. These sunglasses allow users to adjust lens darkness manually, ensuring optimal visibility in various lighting conditions, from tunnels to bright daylight, without relying on UV light for adjustment. They also offer UV400 protection and are compatible with prescription lenses.

LivelyLife has launched new open-ear neckband earphones designed to address common issues of discomfort and instability. Featuring an open-ear design for situational awareness, a secure neckband for active use, Hi-Fi audio, and ENC call noise reduction, these earphones aim to provide a versatile and comfortable listening experience for daily activities.

L&L LivelyLife Inc. announces the release of the SOPPY smartwatch, a new lifestyle device featuring Bluetooth calling, an SOS function, and medication reminders. Designed for daily use with a 1.85-inch large screen and four color options, it aims to provide reassurance for families with elderly relatives, making it an ideal practical gift for birthdays, family visits, or Respect for the Aged Day.

LAMA Store, operated by L&L LivelyLife Inc., will hold a "Summer Heat Support Sale" for its lightweight and compact 4-way waist fan series from July 11 to 15, 2026. The campaign offers a 20% OFF coupon to the first 50 customers, providing an opportunity to purchase heat countermeasure items at a special price.

Lively Life Co., Ltd. has introduced a new magnetic strap model for its QX15 smartwatch, designed to simplify health management for beginners. The QX15 offers essential health tracking features, Bluetooth calling, and smart notifications at an accessible price point, making it suitable for a wide range of users looking to integrate health monitoring into their daily lives.

CLAS, a service offering furniture and home appliance rentals, has started accepting pre-orders for the 'Rokid Glasses' AI smart glasses. Additionally, a 'Summer Edit 2026' campaign offers 50% off the monthly fee for a second item when ordering eligible gadgets and summer lifestyle products together.