Background of Development
The “BI form 2WAY HAIR IRON” was developed to provide greater freedom in daily hair styling, catering to days when one desires perfectly straight hair and days when soft waves are preferred. The design focuses not only on supporting both straight and curl styles but also on optimizing the head shape for each. This includes a thin head that can grasp hair close to the roots for straightening and an uneven head that effectively catches hair for curling.
Product Features
2WAY Head Structure for Straight and Curl Styles
The hair iron features a thin head for straight styling and an uneven head for creating curls.
For straight styles, hair strands are gripped in the center of the plates and glided straight towards the ends. The thin straight head allows for easy gripping of hair from the roots.
For curl styles, hair strands are gripped, the main body is rotated halfway, and then moved towards the ends. The uneven shape of the curl head helps to catch the hair, creating natural curls.
Adjustable Temperature Settings from Approximately 100℃ to 180℃
Users can set the temperature from approximately 100℃ to 180℃, adjusting it according to hair condition and desired style. Power and temperature settings are controlled by a simple dial on the unit. The device reaches the set temperature in approximately 1 minute, with a power indicator lamp signaling heating and temperature readiness.
Features for Daily Use
The hair iron includes an automatic power-off function that activates approximately 30 minutes after being turned on. It also has a lock mechanism to keep the unit closed, making it easy to handle after use and for storage.
Product Overview
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Product Name: BI form 2WAY HAIR IRON
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Price: 3,980 yen (tax included)
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Unit Size: Approx. W33×H260×D35mm
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Unit Weight: Approx. 235g (main unit only)
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Plate Size: Approx. W20×H80mm
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Power Supply: AC100～240V 50/60Hz
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Power Consumption: Approx. 35W
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Maximum Temperature: Approx. 180℃
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Settable Temperature: Approx. 100℃～180℃
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Time to Reach Set Temperature: Approx. 1 minute
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Automatic Power-off Function: Approx. 30 minutes
About “Bic Idea”
“Bic Idea” is an original brand from the BicCamera Group, born from the company’s long-standing customer understanding and the expertise of its specialized sales staff, cultivated since its founding in retail. Guided by the philosophy of “Better than good, well done!”, the brand aims to design encounters with “what you want.” In an era where purchasing is becoming increasingly predictable, Bic Idea promotes product development that balances satisfaction and discovery through a scientific approach to consumer desires.
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Brand Page: https://www.biccamera.com/bc/c/bicidea/index.jsp
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Brand Movie: https://youtu.be/eKz4qCU6CzE
