Background of Asian Expansion
Re・De positions itself as a “wellness brand that redesigns comfort,” offering products designed to enhance the beauty and comfort of everyday life. The introduction of Re・De Hairdry to Taiwan Costco enables the brand to deliver its product design, functionality, and brand experience, cultivated in Japan, to Taiwanese consumers. Taiwan is recognized for its high interest in beauty and wellness, where beauty appliances are sought not only for their functionality but also for their design and integration into lifestyle.
This expansion is a result of a strategic partnership formed in July 2025 with LASKO International Limited, Inc., which holds strong market penetration across Taiwan’s major e-commerce platforms, department stores, and large-scale retailers like Costco. Through this collaboration, Re・De aims to broaden its customer base, enhance brand recognition, and build its sales infrastructure in Taiwan. This initiative is considered a crucial step towards accelerating the brand’s presence in the broader Asian market, with further international expansion planned in collaboration with local partners.
About Re・De Hairdry
Re・De Hairdry combines powerful airflow for quick drying, a lightweight design for daily use, and an aesthetic that seamlessly blends with home interiors. The product aims to transform the daily routine of drying hair into a comfortable, self-care experience.
Key Features:
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Speedy drying experience with powerful airflow
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Lightweight design for everyday convenience
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Ergonomic and easy-to-handle form
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Sophisticated design that complements any space
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Transforms hair care into a pleasant routine
Sales Overview:
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Product Names/Models: Re・De Hairdry (White), DR01B-WT / Re・De Hairdry (Black), DR01B-BK
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Launch Period: June 2026
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Sales Region: Taiwan
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Sales Channel: Taiwan Costco
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Sales Price: Subject to local retail pricing
Messages from Representatives
Takeshi Fujioka, Representative Director and President, Pixela Corporation
“We are delighted to launch Re・De Hairdry at Taiwan Costco. As a Japanese wellness brand, Re・De values creating products that offer comfort in daily life, beyond just functionality. Taiwan, with its high sensitivity to beauty and lifestyle, is a market that aligns strongly with Re・De’s brand values. This launch at Taiwan Costco is a crucial step for Re・De to formalize its overseas expansion. We will continue to work closely with our local partner, LASKO International Limited, Inc., to carefully deliver Re・De’s worldview and product value to Taiwanese customers, accelerating brand growth in the Asian market.”
Shih-Huang Liu, General Manager, LASKO International Limited, Inc.
“LASKO International Limited, Inc. has been deeply rooted in the Taiwanese home appliance market for many years, building extensive market experience and stable cooperative foundations through major retail channels like Taiwan Costco. We are deeply honored to officially introduce ‘Re・De,’ a Japanese brand combining design aesthetics and lifestyle elegance, to the Taiwanese market under this new partnership with Pixela Corporation. We are confident that ‘Re・De Hairdry’ will not only be an excellent product but also bring a more comfortable and enjoyable living experience to consumers. This official launch at Taiwan Costco is a significant milestone for the Re・De brand’s entry into the Taiwanese market. We look forward to more Taiwanese consumers discovering and experiencing the charm of the Re・De brand through Pixela Corporation’s outstanding product development capabilities and brand value, and the close cooperation between our two companies. Moving forward, we will work hand-in-hand with Pixela Corporation to successively introduce more products from the Re・De series, jointly exploring brand development opportunities in the Taiwanese market and delivering high-quality products that combine design and practical value to more consumers.”
About Re・De
“Re・De” is a wellness brand that redesigns comfort. Since 2020, it has developed cooking appliances such as the electric pressure cooker “Re・De Pot.” In December 2022, the brand concept was renewed, and it now offers a wide range of products, including beauty and wellness items, that enhance comfort in daily life. The brand focuses on “redesigning” the way things are perceived, aiming to develop products that cater to every aspect of user comfort, extending beyond a mere home appliance brand to become a comprehensive wellness brand.
Re・De Official Links:
About LASKO International Limited, Inc.
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Company Name: LASKO International Limited, Inc. (樂司科國際股份有限公司)
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Representative: Shih-Huang Liu, General Manager
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Location: 3F., No.7, Changchun 6th Rd., Zhongli Dist., Taoyuan City, Taiwan
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Established: March 2010
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Business Activities: Import and sales of home appliances (General agent for Lasko and Re・De products)
About Pixela Corporation
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Company Name: Pixela Corporation
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Representative: Takeshi Fujioka, Representative Director and President
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Location: 5F, Tateuri-bori Square, 1-4-12 Tateuri-bori, Nishi-ku, Osaka-shi, Osaka 550-0012, Japan
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Established: June 1982
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Capital: 450 million JPY (as of May 31, 2026)
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Listed Stock Exchange: Tokyo Stock Exchange Standard Market (Securities Code: 6731)
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Business Activities: Development and sales of digital TV tuners for PCs, digital TV tuners, IoT home services and related devices, application software for video cameras, peripheral devices for smartphones/tablets, etc.
All company names, product names, etc., mentioned in this document are trademarks or registered trademarks of their respective companies.
