New Commercial Features Sumo Wrestlers
The new commercial features actors portraying sumo wrestlers, comically illustrating the dangers associated with window cleaning. It clearly demonstrates WINBOT’s strong suction power to windows and its easy one-touch activation.
The commercial will be progressively distributed from early June on various platforms, including YouTube, TVer, and JR East Train TV Ads, to expand recognition across a wide audience.
“On-site WINBOT” Campaign
Additionally, an SNS campaign named “On-site WINBOT” has been launched, inviting submissions via X for “windows that would benefit from WINBOT cleaning” nationwide. The campaign involves WINBOT actually traveling to these locations to clean the windows. As the first phase, window cleaning was conducted at JR East’s Takanawa Gateway Station. The details of this event are scheduled to be released on the ECOVACS JAPAN official X account.
- ECOVACS JAPAN Official X: https://x.com/ECOVACS_JAPAN
1: Based on IDC’s “Global Home Cleaning Robot Market 2025: Chinese Brands Dominate as Lawn, Window, and Pool Robots Surge” (published March 10, 2026).
About ECOVACS
ECOVACS is a global company that manufactures and sells service robot products, enjoyed by over 38 million households in 180 countries worldwide. Beyond floor cleaning robots, the company develops window cleaning robots and robot air purifiers. The flagship DEEBOT X series has achieved cumulative sales of over 3.1 million units globally. Celebrating its 28th anniversary in March 2026, ECOVACS operates under the vision of “Robotics for All,” aiming for robots to contribute to more people and communities. The company will continue to lead the service robot industry through technological development and, based on its accumulated trust and achievements, will advance the research and development of products that meet diverse lifestyles and needs. Furthermore, ECOVACS has newly announced its brand concept, “Created for Ease.” This concept reflects the idea of making smart living more accessible through user-centric product experiences. The company aims to solve challenges across the entire living environment, not limited to floor cleaning, to achieve a society where robots are naturally integrated into daily life.
- ECOVACS Official Website: https://www.ecovacs.com/jp
