“EYE NAGARA” Eye Care Device Achieves 1600% of Makuake Goal, Set for Pre-release at Hands Inc. from March

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“EYE NAGARA” Eye Care Device Achieves 1600% of Makuake Goal, Set for Pre-release at Hands Inc. from March

“EYE NAGARA” (アイナガラ), an eye care device designed for concurrent use with other activities, has achieved 1600% of its target funding on the Makuake crowdfunding platform. This success has led to its confirmed pre-release launch at Hands Inc. stores starting in March. The device is part of the “Relaxing Work” self-care brand, which has seen cumulative sales of over 930,000 units in its series.

Makuake Crowdfunding Success

“EYE NAGARA” launched its pre-sale on the Makuake crowdfunding service on February 6th. The project reached its funding goal in just 17 minutes and ultimately concluded with an impressive 1600% achievement of the target amount, receiving widespread acclaim.

EYE NAGARA Makuake Success

The overwhelming response on Makuake led to the decision to launch the product for pre-sale at Hands Inc. stores nationwide, ahead of its general release.

Comment from Hands Inc. Buyer

Hands Inc. Buyer Comment

A buyer from Hands Inc.’s Health & Beauty Products Department, Mr. Kato, commented: “While most eye care products cover both eyes at once, this single-eye specific type is uniquely convenient and innovative. I believe it will be highly recommended for new lifestyles and as a gift, as many people experience eye fatigue regardless of gender.”

Development Background: Eye Care for Modern Lifestyles

In daily life, where individuals spend extended periods viewing screens such as PCs and smartphones, it has become increasingly challenging to allocate specific time for eye care, despite experiencing discomfort or heaviness in the eye area.

“EYE NAGARA” was conceived to address this need, designed to be easily incorporated into daily routines for “while-you-work” eye care, catering to busy modern individuals.

EYE NAGARA Concept

Recommended For

  • Individuals who view screens for 8 hours or more per day.

  • Business professionals who often feel a dull heaviness in their eyes by late afternoon.

  • Those who wish to quickly care for their eyes during short breaks, such as between checking emails or creating documents.

Product Features: Three Key Points for “While-You-Work” Care

  1. Separate Care for Each Eye, Unobstructed Vision
    The design allows for care of one eye at a time, keeping the other eye free, enabling users to continue working or viewing content without interruption.

    Separate Eye Care

    EYE NAGARA vs Eye Mask Comparison

  2. Simple Operation with Three Modes for Short-Time Care
    Equipped with modes tailored for different purposes, making it easy to use even for short periods:

    • Vibration mode

    • Mist mode

    • Vibration + Mist mode

    Three Care Modes

  3. Lightweight & Compact: A New Gadget for Daily Life
    Designed to be portable and easy to integrate into daily routines, offering a size and operability suitable for quick breaks.

    Lightweight & Compact Design

Example Usage Scenarios

  1. During email checks

    Eye Strain During PC Work

    Care for your eyes precisely while still viewing the screen!

    Using EYE NAGARA While Working

  2. While waiting for game matching

    Eye Strain During Gaming

    Reset your eyes with gentle vibrations and moisturizing mist!

    EYE NAGARA for Gaming Breaks

  3. As part of a “while-you-work” routine during free time

    Using Smartphone During Free Time

    Instead of specifically setting aside time for care, relieve eye strain incidentally while looking at the screen.

    EYE NAGARA for Daily Routine

Product Information

EYE NAGARA Product Specifications

  • Product Name: EYE NAGARA (アイナガラ)

  • Product Number: NH8221-01 (White), NH8221-09 (Black)

  • Colors: White (01), Black (09)

  • Size: Approx. W86 x H77 x D60mm

  • Weight: Approx. 150g

  • Material: Acrylonitrile Butadiene Styrene copolymer resin, Silicone

  • Power: Rechargeable (Lithium-ion battery 300mAh)

  • Electrical Rating: Max 3W

  • Charging Time: Approx. 1-1.5 hours for full charge

  • Battery Life: Approx. 90 minutes (in Mode 1) on a full charge

  • Modes: Mode 1: Vibration Care Mode / Mode 2: Mist Mode / Mode 3: Vibration Care + Mist Mode

  • Mist Mode: 3 levels (Low, Medium, High)

  • Heater Temperature: Approx. 35°C (during Vibration Care Mode)

  • Operating Environment Temperature: Approx. 10-40°C

  • Timer: Approx. 10 minutes

  • Accessories: Instruction manual, Type-C cable (5V/1A)

  • Country of Origin: China

Pre-release Information

  • Sales Start: Sequentially from March

  • Sales Locations: Hands Inc. stores (Please note that some stores may not carry the product)

  • Price: 6,600 yen (tax included)

  • Colors: White / Black

Company Overview

  • Company Name: Hatachi Kogyo Co., Ltd.

  • Location: 3 Shinjyo, Kosai City, Shizuoka Prefecture

  • Business Activities: Manufacturing and sales of sports equipment, self-care products, and recreation equipment.

  • Official Website: https://hatachi.jp/

Inquiries

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