Haier Launches Two Types of Energy-Saving, Clean, and High-Quality Warm Water Bidet Toilet Seats

Background of Planning and Launch

Amid continuous price increases for daily necessities and rising utility costs, many households are increasingly conscious of electricity saving. However, there is a strong tendency to use warm water bidet toilet seats until they break, with many products being over 10 years old. Long-term use of older models not only leads to higher electricity bills but also poses risks such as smoke emission and fire due to deterioration over time.

The two types of warm water bidet toilet seats launched by Haier aim to reduce initial costs while also being economical in terms of daily electricity consumption. They achieve high energy-saving performance through features like a “smart heated seat” with an “eco mode” that lowers the seat temperature when not in use and a “power-saving mode” for reduced operation, as well as insulation within the seat to suppress heat radiation and reduce power consumption. Furthermore, features such as an automatic nozzle cleaning function that washes the inner and outer walls of the nozzle before and after use, antibacterial processing3, and a stainless steel nozzle combine to reduce the effort of daily cleaning and maintain cleanliness. Developed under strict global safety standards, these products are designed to provide a comfortable toilet environment that refreshes daily life in Japanese homes.

Equipped with comprehensive clean functions to reduce the psychological and time burden of toilet cleaning, these models bring more comfort to daily life. The seat and the resin part at the tip of the nozzle are treated with “antibacterial processing”3, suppressing the growth of bacteria from the source. This achieves a structure that is easy to maintain and keep clean in daily life.

Furthermore, the nozzle, which is the most critical area for hygiene, is equipped with an “auto nozzle cleaning” function. It automatically cleans the outer and inner walls of the nozzle before and after use, maintaining a clean state at all times. This feature supports a “less housework” lifestyle, catering to the busy modern lifestyle where people may not want to touch dirty areas or have time for frequent cleaning.

Global Quality and Comprehensive Support for Long-Term, Worry-Free Use

Leveraging the scale of a global brand operating in over 100 countries, Haier achieves both affordable prices and stable quality through shared component development, procurement, and production worldwide. Products sold in Japan undergo consistent processes from safety verification during development to quality control, production management, and after-sales support within Japan. Strict quality control by Japanese engineers and 100% inspection and improvement of defective products ensure that the products meet high quality and safety standards based on Japanese laws.

Furthermore, a comprehensive after-sales support system is in place, offering repair and product consultations 365 days a year across all 47 prefectures of Japan. Through continuous, reliable support, not just product quality, customers are provided with products that can be used comfortably for a long time.

Overview of Warm Water Bidet Toilet Seat (JB-SS01B)

Key Features

• “Instant heating” that warms water instantly only when used.
• “Energy-saving performance” that significantly reduces monthly electricity bills.
• “Move wash function” for comfortable washing of a wide area for rear and bidet.
• “Antibacterial processing”3 to suppress bacterial growth and maintain cleanliness.
• “Stainless steel nozzle” that is resistant to dirt and easy to clean.
• “Auto nozzle cleaning function” that automatically cleans the inside and outside of the nozzle.
• “Automatic power saving & heater OFF function” that intelligently reduces power consumption during non-use.
• “Night LED lighting” for peace of mind in a dark toilet.

• “Move wash function” for comfortable washing of a wide area for rear and bidet.
• “Antibacterial processing”3 to suppress bacterial growth and maintain cleanliness.
• “Industry-leading”2 energy-saving performance.
• “Stainless steel nozzle” that is resistant to dirt and easy to clean.
• “Auto nozzle cleaning function” that automatically cleans the inside and outside of the nozzle.
• “Automatic power saving & heater OFF function” that intelligently reduces power consumption during non-use.
• “Easy-to-see control panel & one-touch detachment” for easy installation and maintenance.

1 A benchmark indicating the level of performance in percentage (%) that clears national energy-saving standards.
2 Among warm water bidet toilet seats with a storage hot water heating system and seat heating method. As of July 2026, based on internal research.
3 Test method/Antibacterial test (JIS Z 2801), Antibacterial method/Antibacterial agent kneaded into resin, Antibacterial parts/Toilet seat and stainless steel nozzle tip resin part, Test result/99% or more after 24 hours. Tests conducted with only two types of bacteria.
4 Calculated based on the Energy Conservation Law (2012 standard) using calculation formulas for each type of water heating method.
5 Open price products do not have a suggested retail price.

About Haier Japan Sales Co., Ltd.

Haier Japan Sales Co., Ltd. was established in 2002 as the sales company for Haier brand products in Japan for the Haier Group (Headquarters: Qingdao City, Shandong Province, China). It is now part of the Haier Group’s Japan region (HP: https://haier.co.jp/), alongside AQUA Co., Ltd., which develops AQUA brand products, and Haier Asia R&D Co., Ltd., which plans and develops products for the global market. The Haier brand in Japan is committed to the brand concept of “Delivering the excitement of new home appliances from the world to Japan,” bringing “surprise and discovery” to people across Japan.

Customer Inquiries regarding products:
Toll-free number: 0120-865-812
(From mobile phones/PHS: 0570-020-812 (charged))
[Reception hours: 9:00-18:30, open all year round]