Hisense Launches “RGB U9S Series” 4K AI TVs Featuring World’s First RGB MiniLED Technology and Devialet-Tuned Audio

1. High Picture Quality

RGB MiniLED

Hisense’s RGB MiniLED is a backlight technology that utilizes individual red (R), green (G), and blue (B) Mini LEDs that emit light independently. This innovation, recognized globally, allows for direct color generation from the light source, achieving up to 100% BT.2020 color gamut coverage. This results in richer and more accurate color tones across all scenes.

Natural and Realistic Colors

The RGB MiniLED covers 100% of the BT.2020 color gamut, one of the widest color space standards currently available. This delivers ultimate colors that are closer to reality, a capability validated by Pantone.

Excellent Luminous Efficiency

By enhancing the luminous efficiency at the hardware level, the TV fundamentally suppresses light loss in the backlight, achieving approximately 120% efficiency compared to conventional models. This allows for a 40% reduction in backlight power consumption when viewing at the same brightness level.

Eye-Friendly Design

The design incorporates hardware-level reduction of harmful blue light, cutting it by approximately 50% compared to previous models. Unlike traditional software methods, this maintains vivid colors without a yellowish tint. This superior blue light reduction is certified by TUV Rheinland.

AR Coat Low-Reflection Wide Viewing Angle Panel Pro

This feature utilizes an AR coat low-reflection film on the surface of the wide viewing angle panel. It suppresses external light reflections, ensuring clear images even in bright rooms or when viewed from an angle.

Hisense’s Unique Double Engine Hi-View AI Engine RGB

The Hi-View AI Engine RGB is the core system that enables the RGB MiniLED. It consists of two engines: an AI engine leveraging Deep Neural Networks (DNN) to instantly analyze and reconstruct all video content with enhanced detail and realism, even for low-resolution content. The second is a high-performance control engine specifically for RGB backlights, precisely controlling RGB light and color simultaneously. This fusion of two intelligent engines pushes beyond the limits of hardware, surpassing conventional high-picture quality concepts.

AI Picture Functions

The AI Picture suite processes each video frame instantly, delivering high-resolution, high-contrast, and smooth imagery:

• AI Depth: Identifies subjects and backgrounds to create realistic images with depth and three-dimensionality, mimicking human vision.

• AI Banding Noise Control: Processes content suited for online videos, reducing noise and enhancing detail. It smooths contour-like noise in rough images and applies sharpness to subject edges.

• AI Clear Motion Pro: Generates intermediate images by referencing preceding and succeeding frames, smoothing jerky content. This creates clear, fluid images for fast-moving sports, reducing eye fatigue.

• AI Frame Judder Reduction: Automatically detects and reduces frame judder during rapid screen movements or frame shakes, providing smoother and more stable videos.

• AI Skin Tone Reality Pro+: Suppresses overexposure and underexposure, rendering delicate color tones to reproduce transparent and beautiful skin textures. It also naturally corrects unnaturally white-blown skin tones caused by shooting conditions. Face recognition further enhances skin tone adjustment accuracy.

• BFI (Black Frame Insertion): Inserts black frames between video frames to reduce motion blur and enhance motion smoothness.

• AI 4K Up-conversion: Utilizes AI engine super-resolution processing to upscale low-resolution video content to near 4K quality, reproducing delicate and beautiful images.

• AI HDR Up-conversion: Applies AI-driven HDR brightness restoration processing to SDR video content, realistically reproducing vivid colors and high-brightness images akin to HDR. This allows enjoyment of dynamic, HDR-like visuals even from non-HDR content.

AI Scenario

This feature recognizes input signals and content types, automatically switching to the most appropriate picture mode. Whether enjoying online videos, movies, sports, or games, day or night, AI optimizes picture tuning for various content.

Support for Various HDR Formats

The TV is compatible with the latest HDR standards adopted by new 4K satellite broadcasting, UltraHD Blu-ray, and 4K online videos. It reproduces high-quality HDR images with astonishing contrast and smooth color gradations, faithfully presenting the creator’s intentions.

2. High Sound Quality

Devialet-Supervised 2.1.2 Spatial Surround System

Equipped with a 2.1.2ch audio system with a maximum output of 80W (60W for RGB 65/55U9S models). It features one speaker on each side at the bottom, a central woofer, and two upward-firing top speakers. This configuration creates 3D sound that feels like it’s coming from above, not just from the sides. Furthermore, Devialet’s tuning ensures high performance in sound field balance, timbre, tone, and reproducibility, creating a rich harmony of high, mid, and low frequencies, with particularly powerful bass.

AI Sound

AI Sound analyzes the content type and automatically switches to the optimal sound quality mode for the viewing experience. It emphasizes bass for live performances, enhances sound spaciousness for movies, and adjusts human voices for clarity, adapting audio to the scene.

Dolby Atmos

Supports Dolby Atmos, which offers sound representation not only from front, back, left, and right but also from above. This delivers a powerful, three-dimensional sound experience akin to a movie theater.

Audio Calibration

Automatically sets sound tailored to the room environment. The TV sends out test signals that are received and measured by the remote control’s microphone, automatically adjusting acoustic characteristics for an immersive sound experience.

Auto Volume

This feature, powered by Eilex Auto Volume technology, maintains consistent volume levels, reducing the need to frequently adjust volume between programs and commercials. It suppresses loud sounds like explosions in movies while moderately amplifying quiet whispers, ensuring stable volume without compromising the creator’s intended effects. It also compensates for volume drops during Blu-ray disc playback to minimize volume differences with other program sources.

Clear Voice

Utilizing Eilex Prism Dialogue technology, this function prioritizes and reconstructs human voices for clearer audibility, allowing emphasis on voices in movies and dramas. It prevents voices from being drowned out by sound effects during TV viewing.

VIR Filter

The VIR Filter, based on Eilex technology, flattens all audio frequency bands from high to low, correcting crucial sounds like human voices for clearer and more pleasant listening.

Sound Remaster

Sound Remaster, using Eilex Focus technology, improves sound quality by restoring and compensating for weak signals on the frequency axis that are lost due to digital compression. This effectively reproduces sound details, clarity, and nuances.

3. Online Video

New Generative AI-Equipped Hisense Original OS VIDAA

VIDAA is a fast and responsive operating system with numerous popular online video apps pre-installed. Now, with the integration of generative AI, it has become even smarter.

AI Voice Assistant (Hands-free)

The AI-powered voice assistant elevates the TV experience. Users can adjust volume, switch inputs, and play videos simply by speaking. With generative AI, it can understand VOD content, search for related information, and answer various questions on the spot, transforming the TV into a conversational device. Please note that an internet connection is required, and the accuracy or completeness of generative AI responses is not guaranteed.

AI Agent

This feature allows users to ask the TV questions about movies (e.g., plot summaries, theories about endings) or sports (e.g., team information, player details) while watching. It also automatically recommends related content based on user interests, enabling a deeper and more comfortable content experience. An internet connection is required, and the accuracy or completeness of generative AI responses is not guaranteed.

AI Art Gallery

Enjoy over 1,000 high-quality art pieces, from masterpieces by Van Gogh and Monet to works from the Louvre Museum and contemporary artists. When not in use, the TV can display beautiful art, transforming the living room into a gallery-like space. An internet connection is required for this function.

12 VOD Direct Buttons

The remote control features 12 direct buttons for popular video streaming services. Pressing a direct button even when the TV is off will power on the TV and open the selected streaming service’s screen. Separate contracts may be required for some services.

4. Gaming Features

Native 144Hz Game Mode Pro

Equipped with a 144Hz VRR-compatible high-speed panel, offering even smoother visuals than standard 120Hz refresh rates, ideal for next-generation gaming. With HDMI 2.1 interface, the “Game Mode Pro” achieves ultra-low latency of approximately 0.83ms for the latest 4K 144p gaming devices.

Gaming Menu

A dedicated menu for gaming allows users to check refresh rate, HDR, and VRR status. It also enables easy adjustment of backlight and dark gamma when images are too dark. An “Aiming Display” feature is included for FPS games.

144Hz VRR (Variable Refresh Rate)

By synchronizing the output device’s frame rate with the screen’s refresh rate, flickering and stuttering are reduced, providing smooth, tear-free gaming visuals.

HDMI 2.1 Support

Supports HDMI 2.1 standard 4K120p input, reducing flickering and stuttering for a stress-free gaming experience. It also automatically switches between low-latency and high-picture quality modes in conjunction with information from gaming consoles.

AMD FreeSync Premium™ Support

Synchronizes the graphics card’s frame rate (fps) with the TV’s refresh rate (Hz) to reduce stuttering and tearing, ensuring smooth and comfortable gaming.

ALLM (Auto Low Latency Mode) Setting

Automatically switches to low-latency mode in conjunction with information from the selected input device.

5. Convenience Features

iPhone & Android Compatible Screen Share

This feature allows users to mirror smartphone screens to the TV, enabling enjoyment of photos and videos on a larger display. It supports Apple AirPlay 2 for Apple devices and Anyview Cast for some Android™ devices and Windows OS PCs, ensuring compatibility across various platforms.

Bluetooth® Support

Bluetooth® compatibility allows for easy connection to wireless headphones or soundbars, providing a more flexible and comfortable audio experience.

Bluetooth® Compatible Remote Control

The remote control can operate the TV even when there is no direct line of sight, thanks to Bluetooth® connectivity. Pairing is required for Bluetooth® functionality.

Works with Alexa Compatible

By speaking to a smart speaker or smartphone, users can control TV power, search for programs or online videos. This is convenient for changing channels while cooking or turning off the TV after getting into bed.

Anyview Home Server Function

Users can enjoy programs recorded on an HDD connected to this TV in the living room on other compatible Hisense TVs (models released in 2018 or later) in different rooms, provided they are on the same home network.

AI Energy

In conjunction with the AI engine and “Omakase Sensor Pro,” AI Energy automatically adjusts the TV’s brightness and color temperature according to ambient light and color temperature. With MiniLED technology, it can also automatically dim the backlight in dark areas, enhancing energy-saving effects.

Wi-Fi 6 Support

Supports the Wi-Fi 6 wireless LAN international standard, providing improved communication speed and connection stability.

2-Screen Display

This function allows simultaneous viewing of two different video sources, such as watching two live sports broadcasts, news and children’s anime, or an AirPlay-mirrored smartphone screen. One screen can be enlarged while the other remains small, and audio can be selected from either screen.

External HDD Support

Commercial USB HDDs can be connected for recording. When recording data is full, users can swap to a new hard disk to store and manage important recorded programs.

Simultaneous Recording of Two Programs

The TV features three tuners for terrestrial, BS, and CS digital broadcasts, allowing simultaneous recording of two programs while watching another (excluding 4K broadcasts).

Easy Continuous Recording Reservation

Once a reservation is made, the TV will automatically record every episode until the final one, eliminating the need for repeated reservations for TV dramas. It also accommodates time changes due to program extensions.

Chapter Function

The TV automatically detects program transitions and creates chapters, allowing users to quickly start playback from their desired scene in recorded programs.

About Hisense

Hisense Group is a global enterprise that achieved sales of 5 trillion yen in 2025. The company actively engages in sports marketing worldwide, having sponsored the FIFA World Cup™ for three consecutive tournaments. In Japan, Hisense sponsors B.LEAGUE, the Yokohama DeNA BayStars professional baseball team, and Sanfrecce Hiroshima in the J.League. Actor Ryusei Yokohama serves as the brand ambassador, working to enhance brand recognition and favorability. Hisense offers a wide range of products including TVs, refrigerators, washing machines, air conditioners, and audio equipment, aiming to enrich and comfort people’s lives through innovative technology and superior quality.

For more information, please visit: https://www.hisense.co.jp