Hisense to Launch U8S Series 4K LCD TVs with Mini-LED Pro, Hi-QLED Quantum Dot, and Generative AI in Late May

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Key Features

1. High Picture Quality

Mini-LED Pro: Brightness and Contrast Beyond Its Class

The U8S series utilizes a greater number of smaller LED backlights compared to conventional LCD TVs, resulting in bright, high-contrast images with detailed clarity. The maximum brightness has been improved by 25% compared to previous models. The AI engine meticulously controls the MiniLED backlight by dividing it into fine areas, enabling precise contrast expression.

MiniLED Pro explanation

Hi-QLED Quantum Dot: Rich Color Gamut

Quantum dots convert backlight light to achieve highly pure colors, significantly improving green and red color reproduction compared to conventional LCDs. With Pantone-certified realistic colors, the U8S series delivers richer hues and deeper immersion.

Hi-QLED Quantum Dot explanation

AR Coat Low Reflection Wide Viewing Angle Panel Pro

The panel surface features an AR coat low-reflection film, suppressing external light reflections. The reflectivity is reduced by 28% compared to previous models, ensuring clear images even in bright rooms or when viewed from an angle.

AR Coat Panel Pro explanation

Hi-View AI Engine Pro II with Deep Learning AI

The newly equipped AI engine leverages Deep Neural Networks (DNN) to instantly recognize scenes, accurately analyze skin tones, depth, and motion, and optimize brightness, contrast, and color. This results in vivid and realistic visuals.

Hi-View AI Engine Pro II explanation

  • AI Picture: Performs instant image processing on each frame for high-resolution, high-contrast, and smooth visuals.

    • AI Depth: Identifies subjects and backgrounds to create realistic images with depth and three-dimensionality, mimicking human vision.

    • AI Clear Motion Pro: Generates intermediate images by referencing preceding and succeeding frames, smoothing jerky content and reducing afterimages in fast-moving sports.

    AI Depth & Clear Motion Pro

    • AI Banding Noise Control: Optimizes image quality for internet videos, suppressing noise and enhancing detail. It processes contour-like noise into smooth gradations and applies sharp rendering to object edges.

    • AI Skin Tone Reality Pro: Reproduces clear and beautiful skin textures by suppressing overexposure and underexposure and finely rendering color tones. It also naturally reproduces human skin with beautiful colors, even when unnaturally overexposed due to shooting conditions.

    AI Banding Noise Control & Skin Tone Reality Pro

    • AI Frame Judder Reduction: Automatically detects and reduces frame judder and screen shake in fast-moving or shaky content for smoother, more stable video.

    • BFI (Black Frame Insertion): Inserts black frames between video frames to reduce motion blur and improve motion smoothness.

    • AI HDR Upconvert: Applies AI-based HDR brightness restoration to SDR video content, reproducing vibrant colors and high brightness similar to HDR video. This allows for dynamic visual expressions close to HDR even with non-HDR content. (Not supported in “Monitor” and “Game” picture modes.)

    • AI 4K Upconvert: Uses AI engine’s super-resolution processing to upscale low-resolution video content to near-4K quality, reproducing more delicate and beautiful images.

    AI HDR Upconvert & 4K Upconvert

  • AI Scenario: Recognizes input signals and content types, automatically switching to the most suitable picture mode. (Supported only in “AI Auto” picture mode.)

  • Support for Various HDR Formats: Compatible with the latest HDR standards used in new 4K satellite broadcasts, UltraHD Blu-ray, and 4K internet videos, faithfully reproducing creators’ intentions with high-quality HDR images.

2. High Sound Quality

Devialet Tuned 2.1.2 Spatial Surround System

The U8S series features a 2.1.2ch audio system with a maximum output of 60W. It includes left and right speakers at the bottom, a central woofer, and two upward-firing top speakers, creating a 3D sound experience where sound seems to descend from the ceiling. Devialet’s tuning ensures high performance in soundstage balance, timbre, tone, and reproducibility, delivering powerful bass and a balanced harmony across all three frequency ranges.

Devialet Tuned 2.1.2 Spatial Surround System

  • AI Sound: Analyzes content types and automatically switches to the optimal sound mode for the viewing experience. (Supported only in “AI Auto” audio mode.)

  • Dolby Atmos: Supports Dolby Atmos, allowing for sound expression not only from front, back, left, and right, but also from above, creating an immersive cinematic audio experience.

  • Audio Calibration: Automatically adjusts sound settings to suit the room environment by receiving and measuring test signals from the TV with the remote control’s microphone.

  • Auto Volume: Maintains consistent volume levels to reduce frequent adjustments between programs and commercials. It suppresses loud sounds like explosions in movies and dramas while amplifying quiet whispers, ensuring stable volume without compromising the creator’s intent. (Uses Eilex Auto Volume technology.)

  • Clear Voice: Prioritizes and reconstructs human voices for clearer audibility, emphasizing speech in movies and dramas to prevent it from being obscured by sound effects. (Uses Eilex Prism Dialogue technology.)

  • VIR Filter: Flattens all audio frequency bands from high to low, correcting voices and other critical sounds for clear and easy listening. (Uses Eilex technology.)

  • Sound Remaster: Improves sound quality by restoring and compensating for weak signals on the frequency axis lost due to digital compression, effectively reproducing sound details, clarity, and nuances. (Uses Eilex Focus technology.)

3. Internet Video

VIDAA OS with Generative AI

The proprietary Hisense OS, VIDAA, offers fast power-on, responsiveness, and access. It comes with numerous popular internet video apps pre-installed and is now enhanced with generative AI, making it even smarter.

VIDAA OS with Generative AI features

  • AI Voice Assistant (Hands-free): Control volume, switch inputs, and play videos smoothly with voice commands. With generative AI, it can understand program content, search for related information, and answer various questions on the spot. (Requires internet connection. Generative AI responses are for reference and not guaranteed for accuracy or completeness.)

  • AI Agent: Ask the TV questions about movies (e.g., plot review, ending analysis) or sports (e.g., team info, player info). It also automatically recommends related content based on user interests. (Requires internet connection. Generative AI responses are for reference and not guaranteed for accuracy or completeness.)

  • AI Art Gallery: Enjoy over 1,000 high-quality artworks, from masterpieces by Van Gogh and Monet to works from the Louvre Museum and contemporary artists. When not in use, the TV can display beautiful art, transforming the living room into a gallery space. (Requires internet connection.)

  • 12 VOD Direct Buttons: Provides direct access to 12 video streaming services. Pressing a direct button while the TV is off will turn on the TV and open the selected streaming service. (Separate contracts may be required for some services.)

VOD direct buttons

4. Gaming Features

  • Native 165Hz Game Mode Pro: Features a 165Hz VRR-compatible high-speed panel, offering even smoother motion than standard 120Hz panels. With HDMI 2.1 interface, it achieves low latency of approximately 0.83ms for the latest game devices with 4K 165Hz input. (Latency for 4K/120Hz, 4K/144Hz, 4K/165Hz, 1080p/120Hz, 1080p/144Hz, 1080p/165Hz inputs in “Game” picture mode, excluding panel latency.)

Native 165Hz Game Mode Pro

  • Gaming Menu: A dedicated menu for gaming, allowing users to check refresh rate, HDR, and VRR status. It also enables easy adjustment of backlight and dark gamma for better visibility in dark scenes. A “crosshair display” feature is included for FPS games.

Gaming Menu

  • 165Hz VRR (Variable Refresh Rate): Synchronizes the output device’s frame rate with the screen’s refresh rate to reduce flickering and stuttering, providing smooth, tear-free gaming visuals.

  • HDMI 2.1 Compatibility: Supports 4K 120Hz input from HDMI 2.1, ensuring smooth, stutter-free gaming. It also automatically switches between low-latency and high-picture-quality modes in conjunction with information from the game console.

  • AMD FreeSync Premium™ Support: Synchronizes the graphics frame rate (fps) with the TV’s refresh rate (Hz) to reduce stuttering and tearing, enabling comfortable gaming with smooth visuals.

  • ALLM (Auto Low Latency Mode): Automatically switches to low-latency mode in conjunction with information from the selected input device.

5. Convenience Features

  • iPhone & Android Screen Share: Displays smartphone screens on the TV, allowing users to enjoy photos and videos on a large screen. It supports Apple AirPlay2 for Apple devices and Anyview Cast for some Android™ devices and Windows OS PCs.

Screen Share

  • Bluetooth® Compatibility: Easily connects with wireless headphones and soundbars for a more flexible and comfortable audio experience.

  • Bluetooth® Remote Control: Allows remote operation even when the TV and remote are not in direct line of sight.

  • Works with Alexa Compatibility: Control the TV’s power, search for programs or internet videos by speaking to a smart speaker or smartphone.

  • Anyview Home Server Function: Enjoy programs recorded on an HDD connected to this TV in the living room on another Hisense TV (2018 models or later) in a different room via a home network connection.

  • AI Energy: In conjunction with the AI engine and “Oma-kase Sensor Pro,” it automatically adjusts the TV’s brightness and color temperature according to ambient brightness and color temperature. The MiniLED backlight also darkens automatically in dark areas, enhancing energy-saving effects. (Supported in “AI Auto” and “Standard” picture modes.)

  • Wi-Fi 6 Compatibility: Supports the Wi-Fi 6 international wireless LAN standard, improving communication speed and connection stability.

  • 2-Screen Display: Watch two videos simultaneously, such as two live sports broadcasts, news and children’s animation, or a broadcast with a smartphone screen via AirPlay. One screen can be made larger and the other smaller, and audio can be selected from either screen.

2-Screen Display

  • External HDD Support: Connect commercial USB HDDs for recording. When recording data is full, the HDD can be replaced to store and manage important recorded programs.

  • Simultaneous Recording of 2 Programs: Equipped with three tuners for terrestrial, BS, and CS broadcasts, allowing simultaneous recording of two programs while watching another. (Requires commercial USB HDD. 4K broadcasts cannot be recorded simultaneously.)

  • Easy Continuous Recording Reservation: Once reserved, subsequent episodes of TV dramas are automatically recorded until the final episode, eliminating the need for repeated reservations and preventing missed recordings. It also supports time changes due to program extensions.

  • Chapter Function: Automatically creates chapters at program transitions in recorded content, allowing users to start playback from the desired scene.

Recording features

Product Overview: U8S Series

  • Scheduled Release Date: Late May

  • Price: Open price

  • Sizes and Model Numbers:

    • 85V: 85U8S

    • 75V: 75U8S

    • 65V: 65U8S

    • 55V: 55U8S

U8S front view

Company Overview

  • Company Name: Hisense Japan Co., Ltd.

  • Head Office: Kowa Kawasaki Nishiguchi Bldg. 19F, 66-2 Horikawa-cho, Saiwai-ku, Kawasaki-shi, Kanagawa, 212-0013 Japan

  • Establishment Date: November 4, 2010

  • Representative: Xi Feng Zhang, Representative Director and President

  • Business Activities: Import and sales of home appliances, etc.

  • URL: https://www.hisense.co.jp/

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