LG Electronics USA Partners with Los Angeles Dodgers
LG Electronics USA has entered into a three-year marketing and technology partnership with the Los Angeles Dodgers, a prominent Major League Baseball (MLB) team. This collaboration aims to expand fan engagement through branding initiatives, digital and social media campaigns, and fan participation events during home and postseason games.
Furthermore, LG Electronics USA will support the enhancement of the in-stadium experience by providing B2B display solutions. As part of the digital transformation of Dodger Stadium, the team’s home ground, LG’s high-brightness outdoor stadium LED signage, “LG GRPA Stadium Series,” has been adopted for the reserve, field, and top deck levels.
This ribbon-shaped LED board, spanning approximately 235 meters around the historic stadium, vividly displays game information, statistics, and advertising content. The product features a high brightness performance of 6,000 cd/㎡ and excellent weather resistance, ensuring high visibility even under direct sunlight. It supports information dissemination and an improved viewing experience throughout the stadium.
Comments from Don Kwack, President of LG Electronics North America and LG Electronics USA
Don Kwack commented on the partnership, stating, “Our partnership with the Los Angeles Dodgers signifies the fusion of world-class sports, innovative technology, and unforgettable fan experiences. We are honored that our industry-leading display technology will transform the stadium and enhance the in-stadium viewing experience in collaboration with a team that has some of the most passionate fans in professional sports.”
He added, “This partnership exemplifies LG’s unique synergy, combining our consumer business with B2B solutions. We also look forward to collaborating with the team on community contribution activities under our brand promise, ‘Life’s Good.'”
Expansion of Commercial Display Business in Japan
LG Electronics also offers commercial display solutions in Japan for various spaces such as stadiums, commercial facilities, offices, and hotels. Recently, large-scale digital signage utilizing the micro LED display “LG MAGNIT” was adopted at “NEWoMan Takanawa,” a large commercial facility directly connected to JR Takanawa Gateway Station.
LG Electronics is committed to contributing to information dissemination and enhancing customer experiences in various spaces, including sports facilities and commercial establishments, through its globally cultivated advanced display technology.
The Meaning Behind the Brand Slogan “Life’s Good”
LG Electronics’ brand slogan, “Life’s Good,” symbolically expresses the company’s desire to “excite and inspire customers worldwide” for a better life amidst diversifying consumer needs. Under this slogan, LG Electronics upholds the mission of “Innovation for a Better Life” through innovative smart solutions, aiming to enrich, improve, and provide creative moments for the everyday lives of its customers.
Furthermore, LG is committed to building a circular economy for a sustainable society. The company has pledged to reduce carbon emissions by 50% by 2030 (compared to 2017 levels) and transition entirely to renewable energy by 2050, fulfilling its international responsibility through carbon emission reductions and environmentally conscious eco-product designs.
Overview of LG Electronics Japan Inc.
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Company Name: LG Electronics Japan Inc.
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Head Office: Kyobashi Trust Tower 15F, 2-1-3 Kyobashi, Chuo-ku, Tokyo 104-8301, Japan
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Established: January 1981
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Representative: Sung-Joo Son, Representative Director
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Business Activities: Import and sales of LG Electronics products in Japan, including televisions, monitors, laptops, home projectors, clothing care appliances, air purifiers, clothes dryers/dehumidifiers, digital signage business, in-vehicle equipment, and solutions.
About LG Electronics
LG Electronics is a global innovator in technology, including home appliances, with business operations worldwide and over 75,000 employees. The company operates under four divisions: Home Appliance & Air Solution, Home Entertainment, Vehicle Component Solutions, and Business Solutions, with global sales of approximately 89.2 trillion Korean Won (KRW) in 2025. As a leading global comprehensive electronics brand manufacturing consumer and commercial products, including televisions, home appliances, air solutions, monitors, in-vehicle equipment, and solutions, LG continues to offer proposals to make customers’ lives “Life’s Good.”
