New Release: Heatstroke Prevention Cooling Gear “Neck Cool Smart”
Kenyuu Co., Ltd., a manufacturer and distributor of daily necessities and innovative goods, launched “Neck Cool Smart” on March 5, 2026. This new cooling item is designed to help individuals stay comfortable during hot seasons, offering a proactive solution for heatstroke prevention.
Background
Kenyuu Co., Ltd. has a long history of offering various cooling products. In 2025, a year marked by record-breaking heat, demand for such items significantly increased, further driven by revisions to industrial safety and health regulations. In response, the company has enhanced its flagship neck-cooling product, “Neck Cool,” to create “Neck Cool Smart,” which offers improved ease of use.
Product Features
“Neck Cool Smart” incorporates several design improvements to enhance user comfort and cooling effectiveness.
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Easy Attachment: The product includes a “plastic part” that facilitates effortless attachment around the neck.
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Gentle Touch: It features a fabric cover that provides a soft and gentle feel against the skin.
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Reduced Neck Burden: The gel pack has been made 10mm thinner than conventional models, minimizing the burden on the wearer’s neck.
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Long-Lasting Cooling: The gel pack is a freezing type, meaning it solidifies in the freezer. This design ensures a sustained and robust cooling sensation, offering a more intense coldness compared to PCM (Phase Change Material) types.
The product is designed to effectively cool the neck area.
Color Options and Pricing
“Neck Cool Smart” is available in two colors: gray and ivory.
The manufacturer’s suggested retail price is 1,500 JPY (1,650 JPY including tax).
Availability
The product is available for purchase at drugstores, home centers, general supermarkets, and online stores across Japan.
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Product Information: https://www.kenyuu.co.jp/products/ns-40/
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Kenyuu Online Shop (Gray): https://kenyuu-shop.jp/SHOP/NS-40GY.html
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Kenyuu Online Shop (Ivory): https://kenyuu-shop.jp/SHOP/NS-40IV.html
Trademark Information
“Neck Cool” and “Neck Cool Smart” are registered trademarks of Kenyuu Co., Ltd.
Company Overview
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Company Name: Kenyuu Co., Ltd.
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Location: 4-7-30 Akebono-cho, Fukuyama-shi, Hiroshima, Japan
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Representative: Katsuaki Urabe, President and Representative Director
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Business Activities: Manufacturing and sales of daily necessities (including emergency toilets, cooling, and warming products).
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Established: June 1976
The company will celebrate its 50th anniversary in June 2026.
