Rokid Hosts “Visible Japan” AI Glasses Tour Chapter 2 in Yokohama, Focusing on Overcoming Language Barriers

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Tour Concept and Yokohama Theme

This tour is a five-city journey across Japan (Tokyo, Yokohama, Nagoya, Osaka, Fukuoka), with each city featuring a unique theme. Instead of identical pop-up events, the tour aims to explore the potential applications of Rokid Glasses within the specific context of each city’s lifestyle, culture, industry, and tourism. Yokohama’s theme for Chapter 2 was “The Language Barrier.”

People at the Rokid Glasses event

People conversing at the cafe

Overcoming Language Barriers with Rokid Glasses

Yokohama, a prominent tourist city, frequently experiences multilingual communication in various scenarios due to the constant flow of domestic and international visitors. While smartphone translation apps are commonly used, they can disrupt natural conversation by requiring users to look down at their screens. Rokid Glasses’ real-time translation displays spoken content directly in the user’s field of vision, allowing for continuous, face-to-face interaction. Attendees at the Yokohama event experienced this new form of communication firsthand, trying out the translation and AI assistant features.

Why Yokohama?

“Vee Sweets CAFE YOKOHAMA,” located near Bashamichi Station and within walking distance of the Yokohama Red Brick Warehouse area, was chosen as the venue. This Yokohama Bay Area location seamlessly integrates tourism, city walks, dining, accommodation, and shopping, providing an ideal setting for visitors to experience Rokid Glasses’ real-time translation, hands-free shooting, and AI assistant functions from a user’s perspective. The tour’s city-specific themes aim to demonstrate the value of AI glasses through practical applications addressing local challenges, rather than abstract feature descriptions. In Yokohama, this focus was on “how to overcome language barriers.”

Rokid pop-up store exterior

Yokohama Minato Mirai night view

Participant Engagement and Hands-on Experience

Rokid Glasses achieved significant success on Makuake, accumulating approximately 637 million JPY in support from 7,413 backers. The Yokohama event served as an opportunity to express gratitude to these Makuake supporters and to offer hands-on experiences to the general public who had not yet tried the product. Attendees engaged with AI dialogue, real-time translation, voice transcription, hands-free shooting, and AR shooting/recording. Many expressed interest in aspects that are difficult to convey through specifications alone, such as the lightness of the glasses, the sensation of information appearing in their field of vision, voice-activated control, and potential uses during travel and city walks.

Woman presenting Rokid Glasses

Rokid Glasses promotion at pop-up

UGC Campaign and Community Building

A social media campaign utilizing Rokid Glasses’ AR shooting and recording functions was also conducted. Participants captured their experiences and the event atmosphere, then posted them on Instagram or X (formerly Twitter) mentioning the Rokid Japan official account and using specified hashtags to receive event-exclusive gifts.

The primary hashtags promoted at the venue included:

  • RokidAIグラス

  • RokidPOPUP

Future tour stops are expected to encourage the use of common hashtags like #Rokidで見える日本 and #RokidJapanTour for users to share their unique perspectives.

Gifts included custom ice cream and donuts from Vee Sweets CAFE YOKOHAMA, along with tote bags, microphone sponges, original shoppers, Rokid monkey mascots, and keycaps. Rokid views its Makuake supporters as a vital early user community in the Japanese smart glass market, and this UGC campaign aimed to expand the experiential value of AI glasses by encouraging users to record and share their experiences of Yokohama and the event.

Rokid SNS campaign promotion

Rokid Yokohama POPUP campaign details

Experiential Event with Vegan & Gluten-Free Sweets

Vee Sweets CAFE YOKOHAMA offered special ice cream and donuts to attendees. As a vegan and gluten-free wellness cafe, it provides plant-based sweets and meals. Rokid designed the event to make technology more accessible, combining AI glass demonstrations with cafe interactions and sweets. This allowed attendees to envision Rokid Glasses’ use in everyday scenarios such as city walks, cafe visits, and travel for recording, translation, and information checking.

Rokid event reception

Rokid branded donuts

Raffle and Collaboration with Travel Brand “Aww”

A raffle was held, offering prizes such as Rokid’s AR glasses “Rokid Max 2,” to enhance engagement. A collaboration with “Aww,” a travel-themed lifestyle brand, also took place. Aww offers travel and daily life items. Rokid Glasses’ features, such as real-time translation, hands-free shooting, and on-the-go information access, align well with travel. This collaboration positioned Rokid Glasses not just as a gadget but as a lifestyle device that enriches travel and daily experiences.

Woman presenting Aww suitcase

People posing with Rokid products and Aww suitcase

Address by Elodie Zhou, Rokid Global Marketing Head

Elodie Zhou, Rokid’s Global Marketing Head, delivered a speech expressing gratitude to Makuake supporters and discussing Rokid Glasses’ expansion in the Japanese market. She emphasized Japan’s importance to Rokid, highlighting the positive feedback from Japanese users, and affirmed the company’s commitment to fostering direct engagement with users to broaden AI glasses’ applications.

From “Tech-Famous” to “Life-Chosen”

Rokid has been recognized as an innovative smart glass brand leveraging AI and AR technology. However, for the Japanese market, the company aims for the product to be perceived not just as a “new technology” but as an integral part of daily life, travel, work, and communication. The Yokohama event, set in a tourist location, a vegan/gluten-free cafe, and enhanced by a UGC campaign and travel brand collaboration, was designed to allow users to experience Rokid Glasses in practical, everyday scenarios. Rokid prioritizes hands-on experiences over mere specification explanations to help people understand how AI glasses can benefit their lives and travels. The Yokohama event served as a crucial regional touchpoint for the Rokid Japan Tour, showcasing not only the functional value but also the experiential, lifestyle, and shared value through UGC of Rokid Glasses.

Woman reading Rokid brochure at outdoor cafe

“Visible Japan” Tour Continues

The “Rokid Glasses ‘Visible Japan’ Tour 2026” will visit five cities—Tokyo, Yokohama, Nagoya, Osaka, and Fukuoka—each with a distinct theme. Through this tour, Rokid aims to deliver the experiential value of Rokid Glasses to users across Japan. The Yokohama event leveraged the city’s tourism appeal to propose potential uses for AI glasses in travel, city walks, and inbound tourism. Rokid plans to continue expanding experiential opportunities across Japan, promoting the new daily experiences enabled by AI glasses.

About Rokid Smart AI Glasses

Rokid Smart AI Glasses combine AI and AR to offer a spatial display smart glass experience. Key features include multilingual real-time translation, AI search, AI meeting minutes, FPV shooting, AR navigation, and voice assistance. These features are designed for various scenarios, including daily life, travel, business, education, and creative production. The lightweight design ensures comfort during extended use, providing an “AI experience completed in the field of vision” that differs from smartphones or PCs.

Rokid Smart AI Glasses product image

About Rokid

Established in 2014, Rokid is a global technology company specializing in augmented reality (AR) and AI. Its mission is to create smart glasses that naturally connect people and technology, integrating intelligence seamlessly into daily life. Rokid currently offers products and solutions to consumers, developers, and businesses in over 100 countries and regions worldwide. The company positions AI glasses as the next-generation interface, aiming to create new user experiences by combining AI, AR, cloud, and a developer ecosystem.

Official Website & Social Media:

About Futuremodel Inc.

Futuremodel Inc. develops and sells IoT devices and peripheral accessories. Starting with mobile device manufacturing, the company leverages its design capabilities and user-centric approach cultivated through planning and developing smartphone accessories. It offers products like the “NichePhone” series and the “Mamo Search” monitoring service. Futuremodel Inc. serves as the official general distributor for Rokid in Japan, handling sales, distribution, and customer support.

Official Website: https://www.futuremodel.co.jp/

About Aww

Aww is a D2C travel brand founded in 2020, based on the concept of “a heartwarming journey to discover a new self.” The brand offers travel items, primarily suitcases, and apparel lines designed to enhance comfort during travel and stays. Aww proposes a lifestyle that smoothly connects travel and daily life through products that balance functionality and design.

Official Website: https://aww-travel.com/

Aww brand logo

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