SOPPY Toughness Smartwatch with 10m LED Light Exceeds 50,000 Units Sold, Price Reduced to ¥4,280

L&L Lively Life Co., Ltd. (Location: Tokyo, Representative: Hidetomo Shida) has announced a price revision for its “C68” Toughness Smartwatch, a product that has been supported for over three years since its launch and has achieved cumulative sales of over 50,000 units. The price has been changed from the previous ¥4,980 (tax included) to ¥4,280 (tax included).

This product features an LED light capable of illuminating up to approximately 10 meters, offering practicality for a wide range of scenarios such as night walks, camping, outdoor activities, and working in dark places, in addition to standard smartwatch functions like notification checks and Bluetooth calling.

Since its release, the product has recorded cumulative sales of over 50,000 units and has received 938 customer reviews with an overall rating of 4.38 (as of August 2026). Furthermore, videos showcasing its usage have spread across social media, particularly on TikTok, attracting considerable attention from many users.

Ahead of “Disaster Prevention Day” on September 1st, the appeal of this wrist-worn device, which combines daily convenience with emergency preparedness, is being highlighted once again.

“A Flashlight on Your Wrist”: A New Level of Practicality

While many smartwatches primarily focus on notification checks and health management, this product emphasizes a “light function that can be used immediately when needed.” The device is equipped with an LED light capable of illuminating up to approximately 10 meters ahead.

This allows users to illuminate their surroundings directly from their wrist, even in situations where both hands need to be free, such as during night walks, camping, mountain climbing, searching for items in a car, or during power outages and emergencies. Its practicality, reducing the need to retrieve a smartphone or flashlight and supporting both daily life and outdoor activities with a single device, has garnered significant user support.

Toughness Design Supporting 50,000 Units in Cumulative Sales

This product adopts a toughness design that is suitable for both daily use and outdoor scenarios. Key features include:

IP68 waterproof specification
Compass function
Bluetooth calling
Incoming call notifications
Music control
Smartphone search
Over 220 sports modes

It can be used in situations where sudden rain or water exposure is a concern, supporting a wide range of activities including outdoor adventures and travel.

Real-Life Usage Spreading on Social Media

The product’s actual usage scenarios are being shared through video posts on social media, particularly on TikTok. Feedback includes comments such as “I want to use it as an outdoor watch,” “The design is cool,” and “Recommended as a gift.” These responses highlight not only its functionality but also its robust design and ease of use. Through posts by actual users, various ways to utilize the watch, including for walking, outdoor activities, and daily use, are being introduced.

Watch Face Customization for Personalized Design

This product supports watch face customization. The dedicated app allows users to choose from over 280 watch face designs, and it is also possible to set original watch faces using photos from a smartphone. Furthermore, an AI-powered watch face generation function is planned to be added in 2025. By inputting preferred themes or images, users will be able to create unique designs, enjoying the smartwatch not only for its functionality but also for its design versatility.

Four Color Options to Match Your Style

The product is available in four color variations:

Black + Black
Camo Black × Blue
Camo Green
Black + Green

From classic black options to camouflage designs with an outdoor aesthetic, users can select a color that matches their usage style and preference. The design aims to be enjoyable as a fashion item, not just for its functionality.

Large Display and Long Battery Life for Comfortable Daily Use

The smartwatch features an approximately 1.46-inch HD display (360×360), providing clear visibility for time and notifications. Despite its lightweight design (approximately 59g), it is equipped with a large-capacity 450mAh battery. While usage varies depending on the environment, it supports approximately 45 days of standby time and 7 to 14 hours of continuous use, ensuring reliable performance for daily use, travel, and outdoor activities.

Price Revised to ¥4,280 (Tax Included)

The sales price of this product, which has been supported by many customers since its launch, has been revised to make it accessible to even more people.

Previous Price: ¥4,980 (Tax Included)
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New Price: ¥4,280 (Tax Included)

This change aims to provide a high-functional smartwatch at a more affordable price point.