Yamada Denki Opens “Tecc LIFE SELECT Soyora Tsu Sakurabashi Store,” an Experiential Lifestyle Store, in Mie Prefecture on September 11, 2026

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About the “LIFE SELECT” Store Format

The “LIFE SELECT” store format represents Yamada Denki’s latest concept store. It offers a diverse range of products and services related to daily life, extending beyond home appliances to include furniture, interior items, home renovations, and toys. Customers can enjoy selecting from a broad array of products across one of the largest floors in the region, all while experiencing them directly.

Store Features

1. Experiential Sales Floor for Viewing, Touching, and Enjoying

The store showcases a full lineup of the latest and most popular home appliances. Numerous booths are available for customers to freely try out products such as televisions, cleaners, earphones, beauty appliances, and game consoles. This allows customers to experience product performance beyond what is described in catalogs or specifications, ensuring they can make informed choices with confidence.

Image of an appliance display with Sony headphones and earphones

2. Reused Home Appliances: A New Option for Home Appliances

The store offers a wide selection of “reused home appliances” that have been purchased nationwide by Yamada Denki, meticulously cleaned and inspected at its own factories. These products come with Yamada Denki’s unique warranty, providing reliable and affordable options for customers.

Image of a used appliance section in a store, showing washing machines and refrigerators

3. Toy Corner for Experiencing Popular Games and Toys

The toy corner features a wide range of items, from educational toys and popular character merchandise to the latest games. Experiential booths are set up where children can play and discover their interests. This space is designed for both children and adults to enjoy shopping while experiencing the latest in hobbies and entertainment.

Image of a toy section with Anpanman characters and a play area

4. Simultaneously Select Furniture and Interior Items to Enhance Your Lifestyle

The store offers popular items from Otsuka Kagu, featuring carefully selected furniture and interior goods from Japan and abroad. A range of high-quality items, including sofas, dining sets, beds, curtains, and carpets, are available. Concept booths are also provided to help customers visualize actual room settings with both appliances and furniture, allowing them to enjoy new interior selections while experiencing various lifestyles.

Image of a furniture showroom with sofas, dining sets, and other interior items

5. Home Renovation Corner to Solve Housing Problems

From replacing kitchen, bath, and toilet facilities to full-scale space renovations, specialized staff are available to provide tailored proposals to customers.

Image of a bathroom showroom with a modern bathtub and shower area

6. Total Support by “Sales Engineers”

“Sales Engineers” with specialized knowledge offer comprehensive support throughout the shopping process, from product proposals to delivery and installation services.

Illustration of a Sales Engineer in uniform

Store Information

  • Name: Tecc LIFE SELECT Soyora Tsu Sakurabashi Store

  • Opening Date: Friday, September 11, 2026

  • Business Hours: 10:00 – 21:00

  • Address: Soyora Tsu Sakurabashi, 3-446-27 Sakurabashi, Tsu City, Mie Prefecture 514-0003 Japan

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