About “My Play Watch”
“My Play Watch” is a new wearable device concept that deviates from traditional smartphone-centric smartwatches. It is designed to be a fashion statement, blending the timeless appeal of retro game culture with modern technological aesthetics. This distinctive design aims to add a vibrant accent to daily styles and express the wearer’s individuality. Beyond its design, “My Play Watch” also incorporates essential daily support functions, offering a balance of functionality, fashion, and playfulness as a next-generation lifestyle item.
Key Features of “My Play Watch”
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Play Games on Your Smartwatch
The device comes with built-in full-fledged games optimized for touch screen and crown operations, allowing users to quickly play classic titles during short waiting times. The 1.91- to 2.02-inch TFT touch screen offers high resolution and vivid colors, ensuring a comfortable experience for both gaming and daily use.
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Detailed Design
A key highlight is the dedicated user interface that integrates the game world directly into the watch. Each model features meticulously crafted screen designs, incorporating characters, blocks, and arcade-style visuals. Furthermore, users can choose from original wristbands tailored to each theme, allowing them to express their preferred game style.
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User-Friendly Functions
“My Play Watch” is an “offline-only” smartwatch, deliberately excluding features like Bluetooth, Wi-Fi, and notification functions to eliminate distractions. Its functionalities are focused on gaming, fitness tracking (heart rate, steps, calorie measurement), and displaying time with unique UI designs specific to each model.
Product Lineup of “My Play Watch”
『SPACE INVADERS™: My Play Watch – Red/Yellow』

This model allows users to play “SPACE INVADERS™” with seamless operation on its compact touch screen, bringing the classic arcade game experience to their wrist anytime, anywhere. It features a special crown inspired by classic arcade cabinet controls and detailed “SPACE INVADERS™” themed designs. The fitness interface is also themed around “SPACE INVADERS™,” offering a fun way to track heart rate, steps, and calories. Iconic sound effects from the original game are used for alarms, timers, and gameplay.
『ATARI 2600™: My Play Watch』

Users can enjoy “CENTIPEDE,” “PONG,” “MISSILE COMMAND,” and “SUPER BREAKOUT,” optimized for watch play. The design is inspired by the “ATARI 2600,” featuring a metal bezel, a special red crown resembling a classic joystick, and buttons reminiscent of paddle controllers. Its “ATARI 2600” themed fitness interface makes activity tracking engaging. Authentic “ATARI 2600” sounds are incorporated for alarms, timers, and in-game audio.
『Tetris®: My Play Watch』

This watch offers “Tetris®” on a compact touch screen optimized for seamless gameplay. It features a retro design with a Tetris-inspired crown and detailed software. The fitness interface merges fitness and nostalgia, tracking heart rate, steps, and calories with Tetris motifs. Original Tetris sounds are used for alarms, timers, and gameplay, bringing a classic arcade atmosphere to the wrist.
『emoji™: My Play Watch』

This model includes built-in games “emoji MERGE!” and “ASK emoji,” providing casual entertainment. It boasts a design characterized by vibrant colors, expressive emoji characters, and bright artwork. Fitness functions track steps, heart rate, and calories with emoji-themed visuals. Over 100 emoji watch faces can be combined to create personalized designs, and one mystery band is included from four designs.
Product Overview

| Item | SPACE INVADERS™: My Play Watch Red/Yellow | ATARI 2600™: My Play Watch | Tetris®: My Play Watch | emoji™: My Play Watch |
|---|---|---|---|---|
| Suggested Retail Price (incl. tax) | 15,400 JPY | 15,400 JPY | 15,400 JPY | 15,400 JPY |
| Included Game(s) | SPACE INVADERS™ | CENTIPEDE/MISSILE COMMAND/PONG/SUPER BREAKOUT | Tetris® | emoji® MERGE! / ASK emoji® |
| Screen Size | 1.91 inch TFT LCD | 2.02 inch TFT LCD | 1.91 inch TFT LCD | 1.91 inch TFT LCD |
| Accessories | 2 wristbands (different designs), magnetic charging cable | 2 wristbands (different designs), magnetic charging cable | 2 wristbands (different designs), magnetic charging cable | 2 wristbands (different designs), magnetic charging cable |
Please note that Japanese language support is not available.
Related Links
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My Play Watch Special Page:
https://www.myplaywatch.jp/ -
ZUIKI Official Website:
https://www.zuiki.co.jp/ -
ZUIKI Official X (formerly Twitter):
https://x.com/ZUIKIInc -
ZUIKI Official YouTube Channel:
https://www.youtube.com/@zuikiinc.6665/
