Tailored Solutions for the Japanese Market
At the Tokyo pop-up event, a variety of smart appliances are on display, including refrigerators, washer-dryers, air conditioners, and even exoskeleton robots. In addition to its global lineup, Haier has also showcased products specifically developed for the Japanese living environment. Leveraging one of Japan’s largest research and development facilities, Haier Group has developed products that address specific market needs. These include:
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Low-design washing machines suitable for women and the elderly.
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Ultrasonic washing technology designed to effectively clean dirt from collars and cuffs.
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Slim refrigerators that can be placed flush against a wall while still allowing the door to open freely.
Haier Group plans to further deepen its home appliance business in Japan and strengthen its after-sales service capabilities to drive business expansion.
About Haier Group
Established in 1984, Haier Group operates under the motto “More Creation, More Possibilities,” positioning itself as a world-leading provider of solutions for a better life and digital transformation. The Group has established 10 R&D centers, 35 industrial parks, and 173 manufacturing centers, achieving global sales of 59.8 billion USD in 2025.
Haier has been ranked among the Kantar BrandZ Top 100 Most Valuable Global Brands for seven consecutive years. Furthermore, Haier has secured the No. 1 position in Euromonitor’s global major appliance brand rankings for 17 consecutive years. The Group comprises eight listed companies, with its subsidiary Haier Smart Home recognized in the Fortune Global 500 and Fortune’s “World’s Most Admired Companies.”
For more details about Haier, please visit: https://www.haier.com/jp/about-haier/haier-group/
