Participating Publishers and Works
“emaqi Premium” offers a diverse and wide-ranging lineup, from popular series known across North America to works not yet widely known locally.
For more details, please refer to the US Press Release.
Social Significance and Background: Towards the Sound Development of Japan’s Content Industry
“emaqi” was established with a strong commitment to accurately deliver Japan’s remarkable manga, carefully nurtured by authors and publishers, to overseas readers without diminishing its appeal. The platform aims to create an environment where international fans can easily access official translated versions across various publishers, fostering a future where the enthusiasm of global manga fans directly benefits Japanese creators.
While the global popularity of manga is rapidly expanding, the protection of intellectual property in overseas markets and the expansion of legitimate distribution channels remain critical challenges for Japan’s content industry. A survey by a specialized organization (ABJ) estimates that damages from illegal pirated versions of Japanese manga will reach 688.8 billion yen in 2025.
Two significant structural challenges impede the expansion of official versions:
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Lack of a comprehensive distribution platform: Overseas readers often lack a single, convenient platform to enjoy official works from numerous publishers.
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Translation and localization capacity: The production of official translated versions struggles to keep pace with the immense demand from international fans.
Orange addresses these two issues by establishing an in-house localization system that combines advanced technology with a professional translation and typesetting team. The company prioritizes quality to maximize the appeal of each work while also focusing on developing mechanisms to deliver a greater volume of titles. For example, it plans to publish 100 translated volumes monthly in July 2026 and is building a system to stably continue official localization at an equivalent or greater scale.
With the launch of “emaqi Premium,” works can now be delivered to fans worldwide through a robust global distribution infrastructure. Orange aims to contribute to the sustainable development of Japan’s manga industry by ensuring that Japanese manga reaches overseas audiences legitimately and that profits are reliably returned to creators, thereby building a healthy ecosystem.
Comments from Participating Publishers
Masaya Ueno, Sr. VP, Publishing Licensing and Strategic Initiatives, VIZ Media
“At VIZ, we’re always looking for new ways to connect readers with great manga, and discoverability remains a key priority as the manga market continues to expand,” said Masaya Ueno. “’emaqi Premium’ offers an innovative way for fans to discover and explore a broader range of stories while supporting the creators and publishers behind them. We’re pleased to support this launch and look forward to helping even more readers discover their next favorite series.”
Masahiro Ohno, Director, Media Business Division, Shonengahosha
“Shonengahosha deeply respects the profound love for manga and the sincere approach to each work held by everyone at Orange. That is why we are confident in entrusting our cherished works to them. It is not easy to deliver works directly to overseas readers, but we are very excited about the opportunity that ’emaqi Premium’ will provide to deliver our diverse works to more people and help them discover their next favorite story.”
Comment from Tsuguhira Ugaki, Representative Director, Orange Inc.
Tsuguhira Ugaki, Representative Director of Orange Inc., stated, “Orange was established with the mission ‘Creating a world where everyone enjoys manga,’ aiming for ‘all manga, in all languages,’ to deliver wonderful Japanese manga to readers worldwide. The ’emaqi Premium’ launched this time is a challenge to build a healthy ecosystem where works nurtured by Japanese authors and publishers can reach fans correctly in the overseas market, without being threatened by pirated editions, and be supported. In the North American market, creating an environment where official translated versions are easily accessible is an important step to protect the value of works and foster new readers. We sincerely thank all participating publishers for their deep understanding and cooperation in trusting us and taking this step together for the launch of ’emaqi Premium.’ Our challenge has just begun. We will continue to remember our responsibility for the works entrusted to us, carefully deliver wonderful works across publisher boundaries to overseas fans, and contribute to the future and sustainable development of the Japanese manga industry by realizing appropriate profit distribution to creators through a transparent system.”
About Orange Inc.
Orange is a startup with the mission “Creating a world where everyone enjoys manga.” The company aims to realize a society where people worldwide can enjoy manga through its proprietary generative AI for mass, multilingual translation and its own platform “emaqi.” It believes that accelerating the overseas distribution of legitimate translated versions will deter piracy and lead to profit returns for creators.
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Company Name: Orange Inc.
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Representative: Representative Director CEO Tsuguhira Ugaki
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Location: 35th Kowa Bldg., 1-14-14 Akasaka, Minato-ku, Tokyo
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Established: April 2021
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Capital: 1.72 billion yen (including capital reserve)
