Mr. Nomads to Feature on BS11 “Live Broadcast Kyoto Gozan Okuribi 2026”
Nomads Life Inc. is set to broadcast a 30-second commercial for its “Mr. Nomads” brand during BS11’s “Live Broadcast Kyoto Gozan Okuribi 2026” on Sunday, August 16, 2026. The commercial will highlight the Mr. Nomads cooling vest, a key item for summer heat countermeasures. The initiative aims to enhance brand recognition, particularly in the Kansai area, and expand product awareness among general consumers as demand for heat relief solutions grows.
“Live Broadcast Kyoto Gozan Okuribi 2026” is a program that provides live coverage of the Kyoto Gozan Okuribi, a traditional event held annually on August 16. This year, the program will be a joint production by KBS Kyoto and BS11. With Hyakumanben Chionji Temple in Sakyo-ku, Kyoto City, serving as the main broadcast location, it will cover the Okuribi from various sites, including “Daimonji,” “Myo,” and “Hirosawa-ike Toro Nagashi.” The Mr. Nomads commercial will be aired as a 30-second in-program commercial during the live broadcast.
Broadcast Details
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Program Name: Live Broadcast Kyoto Gozan Okuribi 2026
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Broadcast Date & Time: August 16, 2026 (Sunday) 19:00 – 20:55 (scheduled)
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Broadcasting Station: KBS Kyoto
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Advertisement Content: Mr. Nomads “Cooling Vest” 30-second commercial (in-program commercial)
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Program Production: Joint production by KBS Kyoto and BS11
The Kyoto Gozan Okuribi is a traditional event held annually on August 16 in Kyoto. Five bonfires, including the “Daimonji” on Higashiyama, as well as “Myo/Ho,” “Funagata,” “Hidari Daimonji,” and “Toriigata,” illuminate Kyoto’s night sky.
Making Summer Heat Countermeasures More Accessible
In recent years, with rising summer temperatures, interest in heat countermeasures has grown in various daily life situations, including commuting, work, and leisure. Nomads Life Inc. focuses on the theme of “a life without enduring heat,” planning, developing, and selling easy-to-incorporate heat countermeasure and cooling products for daily life. Through this advertising placement in a major live broadcast program symbolizing summer, the company aims to expand Mr. Nomads brand recognition and make heat countermeasures a more familiar option.
Cooling Vest to be Featured in the Commercial
The commercial will introduce the “Cooling Vest” from the Mr. Nomads cooling series. This cooling vest is a next-generation cooling wear that integrates two patented technologies and three cooling technologies. It provides continuous cooling for up to 4.5 to 5 hours, even in a 35°C room temperature environment, without requiring a power source. Designed for versatility, it can be used in three ways—full body, partial, and back—and is suitable for various heat-intensive situations such as outdoor work and leisure. By utilizing PCM (Phase Change Material), it is positioned as a product that allows individuals seeking cooling to easily adopt effective heat countermeasures.
