Strengthening its Foundation in a Strategically Important Market
Lexar has steadily increased its presence in the Japanese market, building a robust sales network through partnerships with major electronics retailers such as Yodobashi Camera, Bic Camera, and Edion. Lexar products are currently available in over 1,000 stores nationwide.
The new Japan office is set to further develop this foundation. With a direct presence in Japan, Lexar will enhance its customer support, warranty, and after-sales services, while also strengthening long-term cooperative relationships with retail and professional partners across the country.
Long-Term Commitment to the Japanese Market
William Lu, Lexar APAC General Manager, commented, “Japan is one of the most important markets for Lexar in the Asia-Pacific region. Japanese users have very high expectations for quality, reliability, and long-term support. This aligns deeply with Lexar’s focus on providing trustworthy and high-performance storage solutions.”
He added, “This new Japan office is a significant step to further strengthen our local presence, building on our consistent efforts in the Japanese market over the past eight years. It demonstrates Lexar’s determination to deepen its commitment and contribute to Japanese customers and partners in the long term. Lexar will continue to deliver products and experiences befitting world-class quality in consumer storage, meeting the expectations of Japanese customers for the Lexar brand and further building trust with our customers and partners.”
About Lexar
Founded in 1996 in California, USA, Lexar has spent 30 years developing reliable and high-performance memory solutions. Today, it serves over 100 million users in more than 70 countries and regions through over 100,000 sales channels across six continents.
Lexar offers an award-winning portfolio of products, including memory cards, SSDs, DRAM, and mobile storage, continuously supporting the creativity and productivity of creators, professionals, and everyday digital users worldwide.
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