Re・De Hair Straight – Smooth Secures Best Buy and #1 Ranking in ‘LDK the Beauty’ Magazine

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Re・De Hair Straight – Smooth Recognized as Top Straightener

Re･De Hair Straight Main Visual

A-Stage Co., Ltd., a company dedicated to enriching lifestyles through design appliances, announces that its “Re・De Hair Straight – Smooth” from the wellness brand Re・De has been selected as the “Best Buy” and achieved the #1 ranking in the “Latest Hair Straightener Ranking” feature of ‘LDK the Beauty’ magazine’s July 2026 issue.

The magazine’s evaluation highlighted the product’s operational ease, effectively gripping hair with light force, its straightening capabilities for unruly hair, and the soft, lustrous finish it provides. This recognition underscores the product design’s ability to transform daily styling from a chore into a comfortable self-care ritual, establishing a strong presence in the competitive beauty appliance market.

More details can be found on the official press release page:
Re・De Hair Straight Press Release

Development Philosophy: Addressing Core Consumer Needs

The hair iron market has seen a continuous influx of products with diverse shapes and functions. However, the fundamental needs of many consumers revolve around creating beautiful straight hair quickly and easily, while minimizing heat damage. To address these core concerns, Re・De developed the “Re・De Hair Straight – Smooth,” aiming to provide a stress-free and comfortable styling experience. The design prioritizes ease of handling and a secure grip, blending aesthetics with functionality to seamlessly integrate wellness into daily life.

Product Features and Innovation

‘LDK the Beauty,’ known for its rigorous and unbiased testing, affirmed the following key features of the product:

Exceptional Finish (Achieving Salon Quality)

Beyond simply straightening, the product delivers a soft, salon-like finish, resulting in hair that appears healthier, smoother, and more manageable.

Stress-Free Operability (Ergonomic UI/UX)

The unique curved shape offers an excellent grip, requiring minimal force to hold hair, making it comfortable even for those with long hair. Additionally, it heats up in approximately 38 seconds, allowing for quick styling on busy mornings.

Optimized Pressure for Efficient Styling

The iron is designed to apply appropriate and consistent pressure to hair strands, ensuring even straightening from root to tip.

Strong Market Competitiveness

Despite its price of 15,800 JPY (tax included), the product outperformed seven new straighteners ranging from approximately 4,000 JPY to over 20,000 JPY, demonstrating its superior performance in the market.

Product Specifications

Re・De Hair Straight Lineup

Re・De Hair Straight Product Specifications

For more information, please visit the official Re・De Hair Straight page:
Re・De Hair Straight Official Page

Sales Information

Brand Philosophy: Function Creates Beauty

The Re・De brand’s philosophy is that “function creates beauty.” The brand strives to offer products that combine design and functionality, seamlessly integrating into daily life. The recent #1 ranking in the hair and beauty appliance sector validates Re・De’s commitment to user-friendliness, quality finish, and a comfortable experience. Re・De will continue to develop products in hair care, beauty appliances, and wellness that alleviate daily stresses and promote a positive lifestyle.

Business Strategy and Future Outlook

A-Stage Co., Ltd. has a proven track record in the beauty appliance market with high-value products such as “Re・De Hairdry+” and “Re・De DuoClear IPL.” The top ranking for “Re・De Hair Straight – Smooth” is expected to significantly boost market share in the rapidly growing beauty appliance sector. The company plans to expand its sales channels domestically, accelerate global expansion, including the recently announced entry into the Taiwanese market, and strengthen its asset-light business model. Furthermore, Re・De aims to lead the next-generation lifestyle market by leveraging synergies with its software business and wellness data utilization, moving beyond hardware alone.

Message from President Takeshi Fujioka

Takeshi Fujioka, President of A-Stage Co., Ltd., expressed his gratitude for the “Re・De Hair Straight – Smooth” being selected as the #1 product in ‘LDK the Beauty’ magazine’s latest hair straightener ranking. He emphasized that the product was developed not merely as a tool to straighten hair, but to transform daily styling into a comfortable experience. He hopes that this recognition will help more people understand the brand’s philosophy that “function creates beauty,” where every feature, from grip and ease of use to the beautiful finish, contributes to overall beauty. Re・De is committed to continuing to deliver new value to customers as a wellness brand that redesigns comfort in daily life, including personal care and beauty appliances.

About Re・De

Re・De Logo

Re・De is a wellness brand focused on redesigning comfort. Launched in 2020 with the electric pressure cooker “Re・De Pot” and other cooking appliances, the brand expanded in December 2022 to encompass a wider range of lifestyle products designed to enrich daily living. With a theme of re-evaluating the nature of things and experiences, Re・De is dedicated to developing products that address every aspect of user comfort, positioning itself as a wellness brand that redesigns comfort, rather than just an appliance brand.

Re・De Official Links

Company Overview

  • Company Name: A-Stage Co., Ltd.

  • Representative: Takeshi Fujioka, Representative Director and President

  • Location: 4F Suidobashi Business Cube, 2-18-5 Kanda Misakicho, Chiyoda-ku, Tokyo 101-0061, Japan

  • Established: March 2018

  • Capital: 50 million JPY (as of March 31, 2023)

  • Business Activities: Manufacturing and sales of home appliances, etc.

  • URL: A-Stage Co., Ltd.

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